- The World Health Organization hired a high-powered public relations firm to seek out so-called influencers to help build trust in the organization’s coronavirus response.
- WHO paid $135,000 to the firm Hill and Knowlton Strategies, according to documents filed under the Foreign Agents Registration Act.
- WHO has come under intense scrutiny for amplifying the Chinese government’s false claims about the coronavirus.
- Hill and Knowlton proposed identifying celebrities and other social media users with clout to ‘amplify’ WHO’s messaging about the pandemic.
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