A spectre is haunting the gyms of the West. If the bodies on display there look better than they did in the Nineties or Noughties, the reasons go far beyond our expanded knowledge about training and nutrition. It’s thanks to …
How to get ripped and alienate people
For roughly a year, an “ancestral fitness” personality named Brian “Liver King” Johnson ran a successful lifestyle hustle. His pitch to potential true believers was simple: eat raw organ meats, walk around shirtless outdoors, carry kettlebells, and follow his “nine …
