The cult of CrossFit

What’s the point of physical exercise? What’s the purpose of heaving, puffing and snorting your way around a gym three or four times a week? Personal health, obviously. The opportunity for competition at a demanding level of physical engagement too. …

How PwC captured Australia

PricewaterhouseCoopers claims it was created to fulfil one purpose: “To build trust in society and solve important problems”. Inevitably, its mission statement contains a list of platitudes explaining how it hopes to achieve this; among them is the insistence that …