For a certain type of person, it is the centre of the world. A vast, shining city in the desert, a sprawl of shopping centres and Instagrammable restaurants. Dubai is a J.G. Ballard nightmare; frozen, Botoxed faces communing in neon-lit …
Meet the Wild Men of YouTube
“Sometimes you think you’re gettin’ food ‘cos there’s a coupla raisins in it, but it’s just a plate fulla horse apples.” Dewayne, or Dry Creek Wrangler School as he’s known to his 1.2 million YouTube subscribers, is dispensing life advice …
We need to talk about ZOE
Professor Tim Spector was one of the “winners” of the Covid era: his ZOE symptom tracker app accrued millions of users during the pandemic.
Now he has pivoted back to his true passion, gut health, and taken many of his …
The death of the momblogger
Heather Armstrong didn’t mean to become a “mommy blogger”. In 1997, she taught herself to code, and began working at a Los Angeles tech start-up. When she started writing about her life online, her focus was Dilbert-style office politics. The …
How to get ripped and alienate people
For roughly a year, an “ancestral fitness” personality named Brian “Liver King” Johnson ran a successful lifestyle hustle. His pitch to potential true believers was simple: eat raw organ meats, walk around shirtless outdoors, carry kettlebells, and follow his “nine …