Source: Can You Scare People Into Health?
What they DON’T tell you about Covid and how the facts can be twisted
With the nation’s health at stake, it was revealed this week that GCHQ has embedded a team in Downing Street to provide Boris Johnson with real-time updates to combat the ’emerging and changing …
Options for increasing adherence to social distancing measures
Perceived threat: A substantial number of people still do not feel sufficiently personally threatened; it could be that they are reassured by the low death rate in their demographic group, although levels of concern may be rising. Having a good understanding of the risk has been found to be positively associated with adoption of COVID-19 social distancing measures in Hong Kong. The perceived level of personal threat needs to be increased among those who are complacent, using hard-hitting emotional messaging. To be effective this must also empower people by making clear the actions they can take to reduce the threat.
