This is the second report describing an ongoing 12-month research project investigating the UK Government’s use of behavioural science ‘nudges’ in their Covid communications strategy to promote compliance with restrictions and the subsequent vaccine rollout. The initial report – detailing …
Who is responsible for inflicting unethical behavioural-science ‘nudges’ on the British people?
by Gary Sidley, first published on Coronababble
Who is responsible for inflicting unethical behavioural-science ‘nudges’ on the British people?The state’s strategic deployment of fear, shame and peer pressure – or ‘affect, ‘ego’ and ‘norms’ in the language of behavioural …
The emptiness of awareness campaigns
If you’ve been on the London Tube recently, you’ve probably come across posters warning that staring is sexual harassment and is not tolerated. Publicity campaigns to address social challenges can be effective when the problem is well-understood and the message’s …
Will nudge theory survive the pandemic?
In 2015, during a public debate on behavioural science in Lucerne, I was accused of supporting tactics befitting an unsavoury authoritarian regime. At the time, knowing how well-intentioned my colleagues were, I thought this was, quite frankly, nuts.
I remain …